We all have that little voice inside our head. The one that whispers to us to take a risk, try something new, go all in. It’s our Inner Winner. And our Inner Winner sure sounds a lot like Keegan Michael Key.

We partnered with Zynga Poker to bring to life a full brand campaign telling the story of the Inner Winner. Part motivational coach, part sidekick, part hallucination, our Inner Winner showed up in everyday scenarios to encourage everyday people to get in their daily dose of action on Zynga Poker.