NBA All-Star Weekend

Chase Freedom Unlimited

The basketball world took to San Francisco for 2025’s NBA All-Star Weekend—and so did Chase Freedom Unlimited. We worked with Chase to leverage their brand messaging and newly developed design system across the city, reminding basketball lovers how easy it is to cashback on everyday purchases. 140+ placements later…we’d like to think we made a splash.

PROJECT TYPE

OOH Campaign

ROLE

Senior Copywriter

ALL-STARS, ALL WEEKEND.

In partnership with Think True, we popped up at “Cashback Courts,” branding food trucks, photo ops, and star-studded activation moments.


Team!

Agency
SPCSHP

Experiential Partner
Think True

Creative Director
Evan Gott

Design Director
Warren Teo