The New York Mets

Born and raised Mets fan meets Mets project.

Bobby Valentine’s dugout disguise is legendary. So we thought it would be fitting (and a deep cut for Mets diehards) to bring it back as a social, buzzworthy stunt to message the public transit options to Citi Field. Catch Bobby—and a bunch of decoys—heading to this game.

The stunt perfectly coincided with Bobby’s Hall of Fame induction, and made it a splashy moment that fans immediately latched onto. Plus, it was pretty fun to call my Mets superfan dad and tell him Bobby was wearing a disguise on the 7 train because of our idea.