Citizen Watch

Citizen came to us to refresh their presence across social channels for a younger, more digitally native following. As senior copywriter on the account, I led the team in concepting and executing 30+ assets monthly (static, animated, video, creator-led) to hit marketing objectives and grow Instagram and TikTok audiences. We also developed a comprehensive social creative playbook—serving as a strategic reference guide for all future content.

PROJECT TYPE

Social

ROLE

Senior Copywriter

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Tapping into trends —

Across Instagram and TikTok, our content leveraged channel trends and formats to appeal to audiences in a platform-native way. In partnership with creators, I wrote scripts, talking points, and outlines to guide content and ensure we showcased products accurately—while keeping things engaging and lighthearted.

Team!

Agency
SPCSHP

Creative Director
Kristen Kriisa

Content Strategy
Mae Copeland

Art & Design
Miles Freyberger
Emily Zaboski
An Vuong