Chase Sapphire Reserve
My role:
Senior Copywriter
Project type:
Product Launch
Year:
2025
A slick new card deserves a slick new launch. We partnered with Chase to roll out their new Sapphire Reserve cards, both for their general Reserve audience and for their business audience. I focused on the Sapphire Reserve for Business launch, storytelling for the card’s packaging, welcome kit, and digital onboarding materials.
For those who lead
Our tone balanced the high-end nature of the card with the practicality of our business-minded audience. We kept messaging clear but elevated, speaking to our cardholders’ ambition, drive, and success.
Team
About
Hey, I'm Kaitlyn! I write and produce content that helps brands and organizations tell their stories.
© 2026 Kaitlyn Powers. All rights reserved.
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