Chase NBA All-Star Weekend

My role:

Senior Copywriter

Project type:

OOH Campaign

Year:

2025

The basketball world took to San Francisco for 2025’s NBA All-Star Weekend—and so did Chase Freedom Unlimited. We worked with Chase to leverage their brand messaging and newly developed design system across the city, reminding basketball lovers how easy it is to cashback on everyday purchases.

chase

POV 👀, you went to the Cashback Courts by Chase Freedom in the Bay Area during one of the most exciting times of the year 🏀

All-stars, all weekend.

In partnership with Think True, we popped up at “Cashback Courts,” branding food trucks, photo ops, and star-studded activation moments.

Team

About

Hey, I'm Kaitlyn! I write and produce content that helps brands and organizations tell their stories.

© 2026 Kaitlyn Powers. All rights reserved.